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MedZed
Building real one on one relationships grounded in trust that empower your members to improve their health.
MedZed is a national organization that partners with health plans to find and serve their most neediest members providing medical and social care.
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Social Media Strategy
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Web Development & Design
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Social Media Content Creation
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Branding & Positioning
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Internal & External Marketing
Website Design
Designing an engaging and dynamic experience
I transformed MedZed's website into a modern, dynamic platform that truly reflects their innovative healthcare services. I completely redesigned the site with a fresh, contemporary look and intuitive user experience that keeps their target audience in mind. The revamped website now effectively serves MedZed’s diverse stakeholders, including potential clients, members they serve, and employees. Each section was thoughtfully crafted to engage these key players, offering clear navigation, tailored content, and seamless functionality. By prioritizing responsive design and user-centric features, I ensured that the website not only looks great but also provides an accessible and informative experience for all visitors.
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Increased Yearly Website Traffic by 11%
Social Media Strategy
Crafting Employee Centric Content
Developing content that is focused on the employee experience has been instrumental in showcasing MedZed's company culture, significantly enhancing job satisfaction and bolstering recruitment initiatives. By spotlighting the outstanding efforts of the MedZed team members in the field and acknowledging the achievements of the organization, we have successfully highlighted the positive impact of our work environment.
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Increased social media applicants by 10%
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Increased monthly impressions by 20%
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Organically grew following by 10% in first 6 months
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Averaged engagement rate of 19% per post
Content Creation
Photography and Videography
Through my photography and videography, I've played a pivotal role in elevating MedZed's brand identity and positioning in the healthcare industry. By documenting the team's work in the field, I've captured impactful moments that showcase MedZed's commitment to compassionate care and community engagement. My visual storytelling has not only helped to strengthen MedZed's brand presence but has also effectively conveyed its mission and values to a broader audience. With a keen eye for detail and a passion for storytelling, I've produced engaging content that resonates with viewers and underscores MedZed's leadership in the healthcare sector.
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Client Newsletter Designs
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Pitch Deck Designs
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Brochure and Leave Behind Materials
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Field Based Testimonial Videos
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Linkedin Posts
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