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McGill Security
& K-9 Patrol Services
McGill Security & K-9 Patrol Services is a leading security provider based in the San Francisco Bay Area, specializing in comprehensive protection solutions for construction sites, residential communities, retail locations, and more. As a locally owned and operated business, they bring deep knowledge of the area's unique security challenges and are proud to be LBE, MBE, and BBB certified.
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Web Development & Design
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Branding & Positioning
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Internal & External Marketing
Website Development
Branding and Positioning
A recent project involved developing a new website for McGill Security & K-9 Patrol Services, where the focus was on truly understanding the company's unique needs and objectives. By closely collaborating with their team, I was able to design a website that not only met their requirements but also strategically positioned the company for growth. The result was a user-friendly, visually appealing site that effectively communicates McGill's value proposition, helping them elevate their business and attract new clients in the competitive security industry.
Content Creation
Marketing Materials
Through a consultant discovery meeting, McGill Security & K-9 Patrol Services was able to explore and identify their specific needs, leading to the development of a tailored list of marketing materials designed to enhance their brand and business visibility. This initiative included the creation of a tri-fold brochure, business cards, a one-pager, a company summary booklet for presentations, and a home page landing video. These strategically crafted materials played a pivotal role in reinforcing McGill's brand identity and effectively communicating their value proposition. As a result, McGill successfully expanded their business and secured a lucrative contract with the city of San Francisco, further positioning themselves for continued growth.
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Business card design
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Tri-fold brochure
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Presentation materials
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Landing page video
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Linkedin Posts
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Email marketing
Paid Ads
Campaign Management
While running paid ad campaigns on Google to boost brand awareness and attract job applicants for McGill Security & K-9 Patrol Services, we achieved a remarkable click-through rate (CTR) of 21.64%, significantly surpassing the industry standard of 2.5%. The success of these campaigns was driven by carefully crafted images and compelling copy that resonated with the target audience, leading to high engagement levels. This exceptional performance not only increased brand visibility but also facilitated a successful hiring process, allowing McGill to attract top talent and strengthen their team.
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